The gold rush of smart toys in China (part two)
Since the demand and market size of smart toys are so large, many companies in this industry should taste the sweetness, right? But unfortunately, the current industry has not even close to mature, and there are still many problems in the development of smart toys.
Just like when mentioning to building blocks, we naturally think of the brand Lego, because its development in the building blocks field can be considered as the number one player, and the huge economic value of Lego's building blocks has no need to be said. Nowadays, although there are a large number of enterprises in China that are making smart toys, they are lack of an influential brand. This leads to no brand effect that can attract more users and generate reputation effect.
Although traditional toy manufacturers and many startup companies can self-develop smart toys, but those products are lack of charisma and difficult to increase the demand from customers. After all, smart toys need technological innovation and innovative ideas to create a trend in the market. But right now, the smart toys in the market are either smart robots or smart storytellers, and there is not so much difference in functionality.
Due to the maturity of toys in other countries, they are also a step ahead in the field of smart toys. Many domestic toy manufacturers are likely to follow them, producing products that have no unique characteristics, and no highlight in function. The development of a company which depends on other brands and only imitates the products of others cannot be recognized by the market.
There is still a great opportunity for Chinese smart toy manufacturers since the market has not been monopolized yet. But technological innovation is the core of becoming the leader in this field, and what all toy manufacturers need to solve.
Smart toys break through the limitations of traditional toys, giving toys the abilities to "listen" and "speak". In terms of function, intelligentization and interactivity are the two pain points for smart toys, which are not only reflected in the "emotional" communication between toys and children, but also in toys accompanying children. Thus, enterprises should do more in-depth research in areas of technological innovation and idea innovation.
At present, a large number of unicorn enterprises have appeared in the field of children's entertainment education. The online and offline services of representative companies like Disney have become the entrance for consumption of children and families. Domestic traditional toy manufacturers with mature national distribution system are also doing research and development of smart toys. So emerging entrepreneurs that have ideas and technologies but are lack of funds and resource can cooperate with those traditional manufacturers.
Brands are the core competitive element in the toy industry. Right now, domestic toy companies mainly focus on OEM production. They have no large brand effect, and few sales tactics, only earning a little income from producing. In view of the limitations and dependence of OEM model, some companies in the industry have begun to attach importance to the construction of their own brands, increasing investment in this, and optimize the channels for selling.
With the rapid development of China's social economy, the competition of seeking competent people has also entered a white-hot stage. Parents, without a doubt, attach great importance to the early development and cultivation of children's intelligence. China is where has the most competitive intellectual contest. And in the future, there will be more parents willing to spend money on toys made for improving children's intelligence. In this era of opportunities and challenges, it remains to be seen who can mine the gold in the field of smart toys.
Just like when mentioning to building blocks, we naturally think of the brand Lego, because its development in the building blocks field can be considered as the number one player, and the huge economic value of Lego's building blocks has no need to be said. Nowadays, although there are a large number of enterprises in China that are making smart toys, they are lack of an influential brand. This leads to no brand effect that can attract more users and generate reputation effect.
Although traditional toy manufacturers and many startup companies can self-develop smart toys, but those products are lack of charisma and difficult to increase the demand from customers. After all, smart toys need technological innovation and innovative ideas to create a trend in the market. But right now, the smart toys in the market are either smart robots or smart storytellers, and there is not so much difference in functionality.
Due to the maturity of toys in other countries, they are also a step ahead in the field of smart toys. Many domestic toy manufacturers are likely to follow them, producing products that have no unique characteristics, and no highlight in function. The development of a company which depends on other brands and only imitates the products of others cannot be recognized by the market.
There is still a great opportunity for Chinese smart toy manufacturers since the market has not been monopolized yet. But technological innovation is the core of becoming the leader in this field, and what all toy manufacturers need to solve.
Smart toys break through the limitations of traditional toys, giving toys the abilities to "listen" and "speak". In terms of function, intelligentization and interactivity are the two pain points for smart toys, which are not only reflected in the "emotional" communication between toys and children, but also in toys accompanying children. Thus, enterprises should do more in-depth research in areas of technological innovation and idea innovation.
At present, a large number of unicorn enterprises have appeared in the field of children's entertainment education. The online and offline services of representative companies like Disney have become the entrance for consumption of children and families. Domestic traditional toy manufacturers with mature national distribution system are also doing research and development of smart toys. So emerging entrepreneurs that have ideas and technologies but are lack of funds and resource can cooperate with those traditional manufacturers.
Brands are the core competitive element in the toy industry. Right now, domestic toy companies mainly focus on OEM production. They have no large brand effect, and few sales tactics, only earning a little income from producing. In view of the limitations and dependence of OEM model, some companies in the industry have begun to attach importance to the construction of their own brands, increasing investment in this, and optimize the channels for selling.
With the rapid development of China's social economy, the competition of seeking competent people has also entered a white-hot stage. Parents, without a doubt, attach great importance to the early development and cultivation of children's intelligence. China is where has the most competitive intellectual contest. And in the future, there will be more parents willing to spend money on toys made for improving children's intelligence. In this era of opportunities and challenges, it remains to be seen who can mine the gold in the field of smart toys.
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